Stocking Your Shop for the Lowest Prices

Staying competitive on online platforms like eBay and Amazon is getting more and more difficult as prices of items sold on those websites are getting closer and closer to wholesale prices.

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If you’re in the business of reselling items online, you will have first-hand experience of this problem. You may have a steady influx of wholesale merchandise due to your relations with wholesale suppliers, but you will see your profit margins shrinking. If you’re in this situation, your business may be at risk. This means that you will need a solution and you will need it fast. Thankfully, a top-tier liquidation auction like Direct Liquidation can help you.

The Solution: Liquidation Auctions

The best solution for this problem is to look for new sources for your merchandise. Selling wholesale merchandise online is certainly a good way to stock your store, but there might be a better option for you to consider.

If you started your search for new sources, you might have already come across liquidation auctions. If you skipped these as a source, you shouldn’t have, and here is why.

Benefits of Buying Through Liquidation Auctions

The most obvious and most attractive benefit of sourcing your merchandise at liquidation auctions is that you can buy it at prices below wholesale. This alone would probably tempt you to have a look at what liquidation auctions can offer you, but there are other advantages you need to take into account.

Another advantage is that the items are sold in bulk at liquidation auctions. Furthermore, at a top-tier liquidator like Direct Liquidation, you will find a huge number of lots up for auction at any given moment. This means that you will be able to get a steady and reliable stream of merchandise to supply your business.

Another great advantage is the quality of the products available. This may come as a surprise to you. A lot of people think that liquidation merchandise is not of very high quality. If you are in this group, you should think again. It is true that a lot of the merchandise you’ll find at these auctions consists of customer returns and refurbished merchandise. But this does not mean it isn’t of good quality. Let me explain why.

Getting Quality Merchandise

To understand why quality is not a major concern when you decide to buy merchandise from liquidation auctions, you first need to understand the source of the merchandise itself. A top liquidator like Direct Liquidation has partnerships with retailers and manufacturers. Direct Liquidation, for example, has contracts with giants like Target, Lowe’s, Walmart and Amazon. This means Direct Liquidation provides these retailers with a platform where they can sell on the stock they want to liquidate. The contracts also set high standards for the quality of the products sold.

With this you can immediately be reassured about the quality of the items. None of those retail giants want to compromise their reputation and they do not wish to have the items returned. That’s because a large portion of the merchandise already consists of customer returns.

Customer return products from many reasons, and often they have barely used them, if they’ve used them at all. You probably don’t know that over 30 percent of items purchased online get returned to the seller. But a product does not need to be faulty for a customer to return it. An order may have been misplaced, or the buyer made a mistake or just regrets buying the item. This means that many products are almost new or even as new.

However, legally you cannot sell them again as new, so the retailers are motivated to sell them at a steep discount to free up storage space. That’s why the prices are so low.

Buying Refurbished Products

And what about refurbished items? These are items that were repaired and put back into working condition. Top liquidation auctions work exclusively with top retailers and manufacturers. When they are putting refurbished items up for auction it means that these items have been refurbished by the manufacturers.

The refurbishing process is strict and any electronic items that are being refurbished need to pass a number of tests. This ensures that the item is as good as new, literally. If the item is not refurbished by the manufacturer, top liquidation auction companies usually have dedicated departments that receive the merchandise, unpack it, refurbish it, test it, repackage it and get it ready for shipping.

On top of this, you are given at least a 90-day warranty on any of the refurbished products.

You Always Know What You’re Getting

Another reason why you don’t need to worry too much when buying your merchandise from a liquidation auction is that you will always know what you are getting in each lot. This is because each lot comes with a manifest. This is a document detailing exactly what is contained in each pallet, including quantities and the condition of each item.

Of course, this is something that only top liquidators with great reputations do consistently. That’s why it’s so important that you research your potential source before you start buying from them. We advise you to pay special attention to customer reviews. Usually the best indication of the quality of a supplier is the experience of their previous customers.

The Final Word

To get the best possible profit margin when you reselling your products, you must buy the items very cheaply. At the same time, however, you cannot compromise quality, because that’s what your customers demand.

Liquidation auctions are the solution for this product. They are the cheapest way for you to get your hands on quality merchandise.

The benefits of buying liquidation merchandise are plenty and if you work with a reputable liquidation auction company, you are getting top-quality merchandise. It is no wonder that such merchandise is gaining more and more popularity among online resellers.

So next time you go looking for a stock for your online store, find a reputable liquidation auction site and start bidding.

Direct Liquidation is a goTRG company.

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Henley Johnson

Henley currently works as a sales representative for Direct Liquidation, assisting businesses with product sourcing of liquidated merchandise from the largest retailers in the world. Whether you are looking for a pallet or a truckload Henley is here to help you grow your business.

View Henley’s Bio on YouTube.