Presenting and Selling Your Liquidation Merchandise

When you start your liquidation business, two of the most crucial things that you will need to focus on are the packaging you use and how you sell your products. After all, people do judge things by the cover, which explains why attractively packaged merchandise tends to be sold a lot quicker and effectively. 

However, before you look into packaging and selling your liquidation wholesale merchandise, you should understand what your customers are looking for in your company and the products that you are offering.

What Customers Are Looking For

In order for your liquidation business to be successful, you should make sure that you know exactly what your customers want from you and the merchandise you have on sale. Here are a few things that you should provide to satisfy your client base.

Multiple Payment Options

The first and possibly the most important feature that all your potential customers will be looking for is multiple payment options. Even though credit cards are the most widely accepted and used by most people around the world, you should include other open payment methods like PayPal and bank transfers. Limiting your payment options to credit cards only will be disadvantageous because you will not be able to attract and appeal to as many customers as you like.

Many businesses are gaining notoriety for accepting Bitcoins. Bitcoins are a new form of online currency that is community-governed. New and diverse payment methods such as Bitcoin keep your business flexible.

Variety in Products

Another feature that you must add to the lots or pallets on offer is variety. Instead of giving customers a box of the same product, have a mixture of the same type of merchandise but from different manufacturers and brands. This will help you save a lot on costs and keep your clients interested as well.

Always be careful to include the products that your target audience is really interested in or else you may end up with lots clogging up your warehouse space because they have a few of the unwanted merchandise.

Intelligently Packaged

Regardless of your target audience and their preferences, your clients will always be looking for products that are properly packaged. Small things in a large and bulky box will not only be a waste of money, but the packing will not be logical or sensible.

Therefore, if you have just recently entered the liquidation business and aren’t yet sure about how to properly package your items, you can always observe the general trends followed in the market and learn how things are done. You can also keep tabs on your competitors and see how they intelligently pack their wholesale merchandise and sell them to their customers.

Remember: one of the most important things in packaging is protecting the product from damage and ensuring that it does not end up broken or otherwise defective by the time it reaches its end user.

New environmentally friendly sleeve packaging is a new trend that utilizes a combination of stretch film and cardboard, that envelopes the product between the stretch film and cardboard. This creates a strong “floating” type medium for the item to be suspended in a box, ultimately cutting back on packaging peanuts, Styrofoam and other costly fillers.

Your Contact Information

If you are trying to sell any particular product or items to your customers, make sure that you provide them with your contact information every time. This will not only help you in increasing your credibility and reliability, but will also give you a higher chance of profit because there are some customers who like to know what you are about before they buy anything from you.

Therefore, the best thing would be to have a website that includes a listed and functional telephone number, physical and email address and a social media page link if you have a fan page or group to promote your company.

Packaging and Presenting Your Products

Once you have decided to offer liquidation products to your customers, you must also make sure that you are in contact with someone who knows everything about packaging, shipping, moving and storing your valuable items. Now you may be taking care of these things in the beginning, but as you move forward, you will need a proper company that knows the importance of packaging for your business.

Here are some tips that you should follow when packaging and presenting your liquidation products.

Keep it Simple and Uncomplicated

The first mistake that new and inexperienced packagers make is that of complicating things and confusing the customer. The main purpose of the packing is to protect the product from external damage; but if you are making it too hard for the client to open the box, they won’t be interested in buying any more things from you.

Also, don’t make the mistake of closing the package with way too much tape. Instead, package your goods in a way that allows users to use a knife or letter opener.

Include Instructions

If you are packing any kind of electronics or items that need to be assembled, you must always include instructions and any other guidance that you think the customer may need. Even if you are selling refurbished or slightly damaged pieces, including the instructions will make the customer feel at ease since they will be convinced that you are really interested in selling them a good and quality product. However, without a single user’s manual, your buyers will be in a difficult situation because they won’t know how to operate and assemble the items that have been laid out.

Protect Fragile Products

Protecting your glass or other material products is essential if you want to prevent the products from coming back to you. Even though there are many top notch materials that you can use, two of the most widely accepted materials for packing almost every type of product are bubble wrap and foam. While foam is used for slightly fragile products, both of these protective layers are used for very delicate and fragile pieces.

However, do not to use a lot of these items when they are not necessary because this will cause you to spend a lot more than you had anticipated. Apart from packaging, you must also pay attention to the way you present your liquidation products when on sale because this will affect its overall value and worth in the customer’s eyes.

Selling Your Merchandise

Selling the liquidation merchandise is not as complicated and challenging as it is made out to be. Even though you may have a little difficulty in the beginning, you will get used to it once you understand all the rules, methods, and techniques that are used for it. If you are not sure about how to sell your wholesale liquidation products, here are some very helpful tips that will help you get started.

Market Your Product

Before you start using techniques to sell products to your customers, you must first market your merchandise and advertise what you are offering. Even if you are running a liquidation business, it is important and crucial for you to tell the outside world about your wholesale products because this will help them know what you are all about. With time, your brand will make a name for itself and you will attract customers without even noticing.

Be Knowledgeable

One of the factors that infuriate potential clients the most is when you don’t know a lot about the product that you are offering. Don’t make the mistake of tackling a customer unless and until you know exactly what their potential purchase can do, what it is made of and what they should do if the product stops working.

You must also discover the complete product range of the item because the customer may be interested in buying some of those as well. However, if a client pounces on you before you have done your research, be polite and tell your customer that you will find out the information they need and get back to them as quickly as possible.

Explain the Benefits of Buying the Product

You must not only be able to give information about the product that you are offering, but also be able to translate the product’s features into benefits. Doing so shows your customer the importance of your product and indirectly urges them to buy it.

Remember: in order to do this, you must first know everything there is to the product. If you have salespeople selling your liquidation merchandise, make sure that they are trained to use the product and have information on it to help your clients.

Understand What the Buyer Needs

Now that the potential customer has come to you, you must understand what he or she needs and offer a solution from within your inventory. In the world of sales, you don’t sell the product; instead, the customer buys it from you since they believe that it satisfies their needs. This is mostly the result of marketing the product and not just selling it.

Therefore, when you look at it from a marketing point of view, there is actually an emotional connection that is never present in things that are simply sold. One thing that will help you immensely in this regard is to find out as much as you can about your target audience. This way, you will know what they require on a whole.

Be Straightforward

When you are running a liquidation business, you will often deal with cosmetically damaged or remanufactured pieces that are anything but brand new. However, if you want to stay away from legal battles and other such issues, you must always be honest and straightforward with your customers. Don’t make fake promises the merchandise unless you are sure. Even if the client doesn’t sue you, they will never come back to you for more.

On the other hand, if you are honest and tell the customer about the flaws as well as the benefits of what they’re about to buy, you will be building a relationship of trust and reliability. A little goodwill goes a long way, and often its better to under-promise and over-deliver, rather than the opposite. Liquidation customers are always pleased to get a deal on a slightly cosmetically flawed product, and helping the consumer know exactly what to expect ensures results in a better transaction everytime!

Don’t Be Too Pushy

While customers tend to run away from sales representatives who don’t know much about the product they’re selling, they also slip away from salespeople who push them too hard to buy the product. If your objective is to sell the product to the customer, you must be persuasive but without exerting much pressure because this will leave a negative effect instead of a positive one.

Therefore, after you explain the benefits of buying the merchandise, let the customer make their own decision rather than forcing your own and driving them relentlessly to purchase your offerings.

Use Social Media and Local Community Events

One of the best ways to market your liquidation products and make them a lot more popular is by making a profile on social media pages like Facebook and Twitter and communicating with your customers through it. Because social media networking has become such an important part of people’s daily lives these days, doing this will help you attract customers and help them know a bit more about your business and everything that you are offering.

You can also advertise and market your merchandise at local community events by offering some of your inventory with discounts or promotions.

Pair With Other Products

If you feel that some of your products are moving slower than expected and are only taking up precious space in your storage store, you can always pair them with other products. Make sure that you pair these products with similar demanding products rather than randomly throwing things together.

If your customers will not find any use for your merchandise, they are bound to leave the whole lot as a result. If you don’t want to pair, you can also offer your goods at discounted prices so that they can have a higher chance of being sold.

Final Words

There are a number of liquidation businesses that failed simply because they had no idea about packaging or selling their merchandise despite being fully aware of how to buy the product from suppliers. So if you have just started up your liquidation business and don’t know what the proper methods are, use the tips and tricks mentioned in this article and you will be able to sell each of your items. Remember its always best to be clear and honest to ensure customer satisfaction and retention!

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