Liquidation Resale: What are the Most Popular Apple Goods to Sell?

There are currently 1.3 billion active Apple devices in the world today. It’s an astonishing figure, and it’s the reason why a company that was in the financial doldrums back in the 1990s is now one of the most successful tech manufacturers on the planet.

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The world is bristling with Apple’s cutting-edge technology. The iPhone is the most popular consumer electronics device ever made. The iPad revolutionized the handheld computer, and now tablets are a common sight in both the home and the workplace; the iPod changed the way we store and listen to music. The Apple Watch gave a centuries-old piece of technology a startling 21st Century makeover and Apple’s laptop and desktop computers are essential tools for legions of creatives the world over. Truly, Apple has changed the game.

For resellers of wholesale electronics, stocking Apple products is a no-brainer. Customers both home and abroad are eager to get their hands on this top tech, but they often simply don’t have the money to pay for what are some of the most expensive consumer products on the market.

Buying Apple products from a top-tier liquidator like Direct Liquidation is the most cost-effective way for a reseller to get their hands on cheaper liquidated and refurbished Apple products. Boxloads, pallets and truckloads of refurbished, customer returned, overstock and closeout Apple products can be bought via live auction or for a fixed or negotiated price.

Because of the way liquidators do business, facilitating liquidations sales direct to resellers on behalf of big-name retailers such as Walmart, Target and Amazon, these products can be bought for considerably less than their MSRP value.

But what are the most popular Apple goods to sell if you’re interested in getting into this potentially lucrative marketplace? Let’s take a look.

The Apple iPhone

It’s been twelve years since Steve Jobs stood before the audience at the MacWorld conference in San Francisco and first introduced the world to one of the most innovative products anyone had ever seen – the iPhone. Since the iPhone’s launch in 2007, Apple has sold over two billion units, and it’s still selling in huge numbers to this day despite strong competition from the likes of Samsung and Huawei.

For resellers looking to buy pallets, truckloads or box loads of liquidated and refurbished iPhones, the most popular models are 2017’s 7 and 7 Plus, 2016’s SE, 2015’s 6S and 6S Plus and the ever-reliable and still incredibly popular 6 Plus from 2014.

Refurbished and liquidated iPhones are especially popular in Asia and Africa, which is great news for resellers looking to export into these markets.

The Apple iPad

Introduced in 2010, the iPad tablet computer was an instant success and has so far topped over 360 million in worldwide sales. The iPad offered people the chance to have a fully-functioning computer that was easy to use sitting comfortably in their hands. Imitators quickly followed with their own versions, but to many, the iPad remains the top of its class.

Brand new iPads will set you back $999 for the 12.9 inch iPad Pro model down to $329 for a standard 6th generation iPad. That’s a lot of money, especially for customers on a tight budget. This presents an opportunity for resellers buying wholesale merchandise from an online liquidation marketplace as older, much cheaper models are still very much in demand from a huge customer base looking to buy iPads without breaking the bank.

The most popular iPad models sold via online auctions for reselling are the 1st and 2nd generations of the iPad Pro from 2015 and 2017 respectively, the 5th generation of the standard iPad from 2017 and the Mini 3 from 2014. You shouldn’t, however, rule out even older models such as 2011’s iPad 2, which can still be found being sold online for almost $100.

The iPod Touch

There was a time of day when it seemed there wasn’t a person under the age of thirty who wasn’t permanently plugged into an Apple iPod. While those days are gone along with the original iPod, Nano and Shuffle models, the iPod lives on in the form of the iPod touch. Basically a slimmed down iPhone that omits many of the iPhone’s main features, the iPod touch was memorably described by Steve Jobs as ‘training wheels for the iPhone’.

For resellers, the most popular touch models are 2012’s 5th generation and 2015’s 6th generation. Again, iPod touches are especially sought after in areas of the world where cell phone coverage is patchy, which is something exporters in particular should bear in mind.

The Apple Watch

Designed as a companion to the iPhone, the Apple Watch was Apple’s first foray into the wearable tech market and, despite widespread skepticism, was another instant hit with the Apple faithful despite a hefty price tag at launch. Over 46 million units have sold worldwide since the Watch was released back in 2015, making it another winner for Apple.

Resellers looking to get their hands on pallets or box loads of Apple Watches via liquidation auction should set their sights on the 3.1 and 3.2 versions from 2017 and the 3.0 version from 2016. The 2.0 version is also still a strong seller on the resale market. Bear in mind that the 3 series is only compatible with the iPhone 5S (or later models) for the GPS-only version of the watch, and only compatible with iPhone 6 (or later models) for the cellular-enabled model. This is information your customers will want to know to ensure you don’t encounter models being returned for incompatibility reasons.

The Apple MacBook

By far Apple’s most popular personal computer, Apple’s MacBook range of laptops are especially popular with the creative community, where they hands-down beat rivals like the Microsoft Surface and the Dell XPS 15 in terms of popularity and user feedback.

Highly sought-after by customers looking to get their hands on top Apple tech without breaking the bank, resellers should be on the lookout for pallets of liquidated and refurbished MacBooks, Airs and Pros pre-dating 2017.

Of course, newer models such as the iPhone X, the 3rd generation iPad Pro and post-2017 MacBooks occasionally hit the liquidation market, but these instances will be rare. The above models are what you should be looking out for when looking to buy Apple products. The best place for that is, of course, from an online liquidation auctions marketplace such as the one operated by Direct Liquidation – your one-stop-shop for liquidated and refurbished Apple products.

Direct Liquidation is a goTRG company.

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Henley Johnson

Henley currently works as a sales representative for Direct Liquidation, assisting businesses with product sourcing of liquidated merchandise from the largest retailers in the world. Whether you are looking for a pallet or a truckload Henley is here to help you grow your business.

View Henley’s Bio on YouTube.