Increase Your Profit Margin With Liquidated Surplus Stock

If you run a retail business, you’ll know how vitally important it is for the health of your business to source the best quality stock at the lowest possible price. With traditional wholesalers no longer offering retailers the low prices they used to, where’s the best place to turn to maintain a steady flow of wholesale merchandise that won’t cost the earth, that will keep your customers coming back for more and, crucially, will increase your profit margin?

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The answer is to cast your net wider and switch to using the services of online liquidators such as Direct Liquidation who can supply your business with top-quality liquidated surplus stock coming direct from some of the biggest names in US retail and global manufacturing.

What Is An Online Liquidation Specialist?

Liquidators operate differently from traditional wholesalers. Whereas wholesalers are essentially middlemen, buying truckloads and pallets of wholesale merchandise to break them into smaller parcels and selling those parcels with an added markup, liquidators are companies that sell those truckloads and pallets; selling them on behalf of some of the country’s best-known retail names.

Liquidation specialists work in partnership with companies such as Walmart, Amazon and Target, selling these giant retailers’ unwanted surplus stock on their behalf direct to businesses looking for great-quality stock at vastly reduced prices. Here’s how it works:

Month after month, year after year, the country’s big-name national retailers find themselves continuously in possession of large quantities of surplus stock. The stock in question broadly falls into three categories – customer returns, overstock and closeouts.

By far the largest of these categories is customer returns. Every year, products are returned in large numbers by customers for many reasons ranging from the products being faulty, to customers changing their minds about their purchases. Whatever the reason, these returns present national retailers with a considerable logistical headache. Unable to sell them full price (even when the products are brand new), the products would take up valuable warehouse space were the retailers not to dispose of it, and that’s retail space that should be taken up with brand new stock that can be sold full price.

On top of customer returns, retailers also carry surplus overstock and closeouts. Overstock, as the name suggests, is stock that retailers have either over ordered or is seasonal stock that failed to sell during the season it pertained to. Closeouts, on the other hand, is the term applied in the industry to stock coming from closing or restructuring stores that’s surplus to a retailer’s requirements.

Looking to dispose of all these different types of surplus merchandise in as fast a time as possible, retailers look to top-tier liquidation specialists to sell the goods on their behalf, usually via live online liquidation auctions that take place on liquidation websites.

What Liquidators Can Offer Your Business

Liquidators such as Direct Liquidation can offer resellers pretty much any type of surplus stock their businesses require and their customers demand. On Direct Liquidation’s site, for example, you’ll find a comprehensive list of categories that cover pretty much every base. The categories are as follows:

Automotive, Baby, Books, Clothing, Shoes & Accessories, Electronics, Fixed Assets, Food, Furniture, General Merchandise, Health & Beauty, Home, Home Improvement, Industrial Supplies, Jewelry, Office, Office, Party & Occasions, Patio & Garden, Pet Toys & Pet Supplies, Sports, Fitness & Outdoors, Toys, Unsorted.

Best of all, because Direct Liquidation sells boxloads, pallets and truckloads of liquidated surplus stock from Walmart, Lowe’s Hardware, Target and Amazon Liquidations, you’ll find a large range of brand names covering everything from electronics manufacturers such as Apple, Samsung, Microsoft and Sony, to big name hardware and home improvement brands such as DeWalt, Black & Decker and BOSCH. And you’ll also find great quality own brand surplus stock such as Walmart’s Blackweb electronics and Mainstays brand.

You’ll also find a range of refurbished merchandise on Direct Liquidation’s site. This is merchandise – in particular wholesale electronics – that has been returned to factory spec with its original or replacement packaging, and with all original accessories and documentation included. Refurbished merchandise also comes with a liquidator’s 90-warranty for further peace of mind.

Increasing Your Profit Margin With Liquidated Stock

The surplus wholesale liquidation stock liquidators such as Direct Liquidation sells on behalf of their retail partners is usually sold via live auction, or for a fixed or negotiated price. With no wholesaler middleman involved, the prices customers of liquidators pay is much lower than a wholesaler can offer, and this means three things – prices can be set at very attractive levels to tempt a wider customer base and increase the chances of customer retention; it is easier to compete with other resellers thanks to the low prices paid for the surplus merchandise bought from liquidators; profits are much more likely to increase thanks to the cheap prices paid for top-quality brand names and own brand merchandise.

In a nutshell, by buying in bulk for resale from a liquidator, your reselling business will massively increase its chances of making a profit because you’ve both cut out the wholesaler middlemen and bought boxloads, pallets and truckloads of surplus liquidated merchandise at well below the products’ MSRP value. That price saving can translate into great prices for your customers and increased profits for your business. It really is a win-win situation.

Retailers are looking for any way to maintain profits in an era where that’s getting harder and harder to do. While some hope to carry on getting a decent price from wholesalers, others have realized that if they are to have any hope of maintaining and increasing profits, they must cast their nets wider. By switching to buying surplus liquidation wholesale stock from a Better Business Bureau-accredited liquidator such as Direct Liquidation, you’ll wave goodbye to wholesaler premiums for good and say hello to fantastic products sold at prices you simply won’t find elsewhere. If you’re looking to increase your business’s profits, look no further than an online liquidation marketplace. It’s the smart stocking choice for today’s modern reseller.

Direct Liquidation is a goTRG company.

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Henley Johnson

Henley currently works as a sales representative for Direct Liquidation, assisting businesses with product sourcing of liquidated merchandise from the largest retailers in the world. Whether you are looking for a pallet or a truckload Henley is here to help you grow your business.

View Henley’s Bio on YouTube.