Finding Cheaper Wholesale Merchandise Online To Resell

The goal of any retail business large or small is to secure the cheapest wholesale prices for the best-quality goods so profits are maximized when the time comes to sell on those goods to customers or other businesses. For the big fish – the Walmarts, Amazons and Targets of this world – this is made easier by their mighty buying power, enabling them to negotiate extremely favorable wholesale prices from manufacturers and suppliers by the sheer size of their orders.

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But what if you’re not Walmart or Amazon? Where do you turn if you want cheap wholesale merchandise? There was a time when the answer to that question was simple. Most traditional wholesale suppliers offered good enough prices despite the premiums they slapped on top of the pallets of merchandise they sold. Sadly, those days are all but over and retailers have very little choice but to cast their nets further afield if they’re to carry on making a profit from the wholesale merchandise they buy.

So, where’s the best place to source cheap wholesale merchandise in this day and age? The answer is to switch to buying surplus merchandise from the big-name retailers via an online wholesale liquidation marketplace.

What Is An Online Liquidation Marketplace?

An online liquidation marketplace is an auction and sales website owned and operated by a top-tier liquidation specialist like Direct Liquidation – one of the leaders in the industry. Unlike more traditional wholesalers or smaller-scale liquidators, a top-tier liquidator works in partnership with some of the country’s biggest retailers, offering them vendor landing pages on their website through which the national retailers can sell their unwanted surplus merchandise direct to businesses at a considerable discount.

Every year, national retailers such as Amazon, Target and Walmart need to dispose of enormous quantities of surplus merchandise, and they need to dispose of it quickly so it doesn’t disrupt their own supply lines. There are various types of surplus merchandise your business will find on an online liquidation marketplace. By far the biggest category the retailers have to offer resellers is customer returns.

Customers return products for a number of reasons. These can range from the customer getting the product home and discovering it doesn’t work, the customer finding superficial or substantial damage to the product or the box, or the customer suffering from so-called ‘buyer’s regret’ and returning a brand new product to the store because they’ve changed their minds.

Other types of surplus merchandise include overstock, closeouts and refurbished products. Overstock is usually merchandise that the retailer has over-ordered that they need to dispose of quickly to make way for newer products. Overstock also refers to seasonal products, such as Christmas and Halloween goods. Once each season comes to an end, retailers usually have lots of surplus seasonal stock that they don’t have any use for, and therefore they look to sell it on quickly and cheaply.

Closeouts are usually items coming from a store that one of the national retailers is closing or restructuring, meaning the contents of that store need to be disposed of. Refurbished products are those that have been tested and found not to be working on return that are then repaired back up to factory spec and supplied with a warranty.

All of these types of surplus merchandise must be disposed of quickly and efficiently if they’re not to clog up valuable big-name retailer warehouse space. That’s where a top-tier liquidation specialist like Direct Liquidation steps in. They sell box loads, pallets and truckloads of surplus wholesale merchandise on behalf of the national retailers.

On Direct Liquidation’s online auction and sales platform, your business will find a huge amount of surplus wholesale merchandise in a huge range of categories coming from Direct Liquidation’s four main partner retailers – Walmart, Amazon, Target and Lowe’s Hardware. Because this is merchandise coming direct from some of the biggest retailers in the country, you’ll find brand names galore from manufacturers such as Apple, Samsung, DeWalt, Sony, LEGO, Microsoft, HP and many, many more. You’ll also find popular own brand products such as Walmart’s Mainstays and Blackweb brands.

In short, an online liquidation marketplace is a one-stop-shop for top-quality merchandise for any business looking to switch to a more reliable, cheaper source of wholesale merchandise.

Purchasing From An Online Liquidation Marketplace

Buying pallets, truckloads or even small box loads of wholesale merchandise from an online liquidation marketplace couldn’t be easier. First of all, you’ll need to produce a valid resellers license when you sign up for a free account with Direct Liquidation. Once you do, you’ll be able to bid on any pallet, box load or truckload of surplus merchandise that you like the look of.

Live liquidation wholesale auctions take place on Direct Liquidation’s online sales platform daily, so you won’t have long to wait until the surplus merchandise you’re interested in purchasing goes under the hammer.

For each pallet, box load or truckload you’re interested in, you can set up an email notification that will alert you when the auction is about to start. When it does, simply enter your bids and wait to see if you’re the winner of the liquidation auction. If you are, it’s then just a simple matter of paying for your goods and arranging shipping.

You can also buy pallets, box loads or truckloads of wholesale merchandise for a fixed price. If a lot has a ‘Buy it Now’ button, then that means you can buy it and circumvent waiting for the goods coming up for auction. This is handy if you haven’t got the time or the inclination to bid for goods at auction. You can also approach the liquidator directly with your own cash offer. If the liquidator likes the look of your offer, that’s the price you’ll pay. Either way, you can rest assured that you’ll still be buying liquidated goods wholesale at a hefty discount.

Finding Cheaper Wholesale Merchandise Online

In an age where competition is fierce, customers are happy to shop around and wholesale prices practically match retail prices, it’s imperative that resellers looking to maintain healthy profits find a reliable source of cheap wholesale merchandise. Thankfully, top-tier liquidation wholesale suppliers like Direct Liquidation can offer businesses just that. With new wholesale merchandise arriving in their distribution centers daily courtesy of their big-name retail partners, liquidators offer reselling business the best-quality stock at prices you simply will not find elsewhere.

The low prices you’ll pay means you’ll be able to pass on great savings to your customers thus increasing the chances of them coming back for more, as well as keeping your competitors at bay. Crucially, you will ensure your business keeps on making the profits that are the lifeblood of any reselling business. Looking to find cheaper wholesale merchandise? Look no further than an online liquidations marketplace.

Direct Liquidation is a goTRG company.

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Henley Johnson

Henley currently works as a sales representative for Direct Liquidation, assisting businesses with product sourcing of liquidated merchandise from the largest retailers in the world. Whether you are looking for a pallet or a truckload Henley is here to help you grow your business.

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