How Can You Buy Seasonal Christmas Merchandise Cheaply?

Last Updated: Jan 12th 2020

Can you buy seasonal Christmas merchandise cheaply? The answer is yes – provided you buy them through liquidators, who supply all the customer returns and end-of-season shelf-pulls, from all the major stores. After Christmas, many items are returned, and a lot of unsold Christmas merchandise is processed by stores such as Target and Walmart. These items are liquidated, and you can get your hands on them for a fraction of their usual retail price.

The Right Time of Year

With Christmas now firmly in the rearview mirror, liquidators will soon be offering seasonal merchandise coming from all over the country from some of the biggest retailers in the United States. From customer returns to overstock, this is the time of year when big-name stores such as Walmart and Target have a lot of surplus stock to dispose of. For resellers who choose their suppliers wisely, January can be a bountiful time where top-quality stock can be bought for a fraction of its retail value, thereby increasing the likelihood of turning healthy profits as they head into the new year.

But where’s the best place to find this abundance of surplus wholesale merchandise, and how exactly do you go about buying it? While you may be tempted to source stock from a traditional, local wholesaler, who stocks you with brand new items from the factory, this is no longer the best source for all of your stock thanks to ever-rising wholesale prices. Instead, you should head online and see what a Better Business Bureau-accredited top-tier liquidator such as Direct Liquidation can do for your business.

What Is An Online Liquidator?

Unlike a traditional wholesaler, an online liquidation specialist works directly in partnership with some of the country’s biggest retailers, offering you, the reseller, an opportunity to buy holiday merchandise, sourced directly from these retailers at a hefty discount.

Every year, retailers such as Amazon and Walmart take back thousands of products returned by customers for a variety of reasons ranging from the products being faulty or damaged to the products being unwanted gifts – for example clothing that is found not to fit the recipients. These returns soon add up to a mountain of unwanted stock, and the retailers would quickly find their warehouse shelves overwhelmed were a solution not found to its quick disposal. That solution is liquidators.

Online liquidation specialists such as Direct Liquidation sell these customer returns online directly to businesses looking to buy top-quality products for a much cheaper price, usually via live liquidation auction or for a fixed or negotiated price.

Also on offer is a huge variety of seasonal holiday overstock. These are products that have been over-ordered by the big-name stores for the festive season, as well as Christmas-specific merchandise that failed to sell and now needs to be disposed of quickly so it does not take up valuable warehouse space on the retailers’ shelves. Resellers with sufficient storage capacity can play a long game here, stocking up on Christmas-specific wholesale merchandise in January with a view to selling it to the public the following Christmas. This type of stock is of particular interest to smaller-scale resellers such as discounters and flea marketers.

A Huge Range Of Seasonal Christmas Merchandise

You’ll find a massive range of Christmas customer returns, overstock and Christmas-specific surplus merchandise on an online liquidations marketplace. When it comes to Christmas-specific merchandise, you’ll find such things as Christmas cards, decorations, novelty products, fancy dress costumes and even foodstuffs.

When it comes to seasonal Christmas customer returns and overstock, you’ll find merchandise available to buy at a fraction of its retail value coming from some of the world’s most trusted manufacturers – manufacturers such as Apple, LEGO, Sony, Disney, Marvel, Adidas, Beats by Dre, Black & Decker, HP, Google, Microsoft, Samsung and many more.

In the case of Direct Liquidation, you’ll find all these great brand name products spread across the following comprehensive list of categories:

Automotive, Baby, Books, Clothing, Shoes & Accessories, Electronics, Fixed Assets, Food, Furniture, General Merchandise, Health & Beauty, Home, Home Improvement, Industrial Supplies, Jewelry, Office, Party & Occasions, Patio & Garden, Pet Toys & Pet Supplies, Sports, Fitness & Outdoors, Toys, Unsorted.

As you can see, that’s pretty much everything covered for the vast majority of resellers looking to get their hands on seasonal stock. And because Direct Liquidation has partner agreements in place with Walmart, Amazon, Target and Lowe’s Hardware, you can rest assured you’re buying only the very best seasonal Christmas merchandise from trusted brand names as well as the retailers’ own brands such as Amazon’s ever-popular Basics range and Walmart’s Blackweb electronics and Mainstays homeware ranges. Great news for resellers dealing with customers on tighter budgets who are looking for top-quality products that won’t cost the earth.

How Can You Buy Cheap Seasonal Christmas Merchandise?

If you’re looking to stock up on great-quality seasonal merchandise, look no further than Direct Liquidation’s wholesale liquidation marketplace. Thanks to those aforementioned partnerships which the company has in place with Walmart, Amazon, Target and Lowe’s, you’ll find a huge range of seasonal merchandise being sold at prices you simply won’t find elsewhere.

So, how do you go about buying Christmas stock from the big-name retailers? First of all, you’ll have to sign up for a free Direct Liquidation account. For this you have to produce a valid reseller’s license. Once you’re all signed up, you’re free to browse the site and find the exact boxload, pallet or truckload of merchandise that you need for your business. Once you do, you have several buying options available to you.

The majority of Direct Liquidation customers prefer to bid for boxloads, pallets or truckloads of liquidation wholesale Christmas merchandise in one of the many live liquidation auctions that take place on Direct Liquidation’s site on a daily basis. If that’s the way you wish to purchase seasonal stock, the process couldn’t be simpler. First of all, you’ll need to set up an email alert on the lot you’re interested in bidding for. You’ll be sent a notification prior to the auction’s start, and then it’s just a matter of entering bids up to a predetermined maximum bid and sitting back and seeing if you’re the winner of the auction. If you are, all that’s left to do is pay for your winning lot and arrange shipping.

If bidding in a liquidation auction isn’t for you, you’ll find many of the lots on Direct Liquidation’s site can be bought for a fixed price that’s still well below each boxload, pallet or truckload’s total MSRP value. If you would prefer to buy holiday merchandise this way, look out for a ‘Buy it Now’ button on each lot. If it’s there, just click on it and you’ll be taken through to payment.

Finally, some customers prefer to name their own price for a boxload, pallet or truckload of holiday stock. If the liquidator likes the sound of the price offered, that’s the price the reseller will pay.

However you choose to buy from Direct Liquidation, you’ll be buying the very best seasonal products at the very lowest prices sourced from some of the country’s biggest and most trusted retail names. Stocking up on Christmas merchandise is a great way of getting your hands on top-quality merchandise at the very cheapest prices, thus starting your retail year with lots of great stock you can sell for an attractive price while still making a healthy profit. If you’re on the lookout for seasonal Christmas merchandise, look no further than Direct Liquidation. Happy New Year!

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Henley Johnson

Henley currently works as a sales representative for Direct Liquidation, assisting businesses with product sourcing of liquidated merchandise from the largest retailers in the world. Whether you are looking for a pallet or a truckload Henley is here to help you grow your business.

View Henley’s Bio on YouTube.