Buying Stock From The Cheapest Wholesale Supplier

There was a time when a local wholesale supplier was a retailer’s go-to business when purchasing wholesale merchandise. Yes, the supplier would usually add their own premiums on top of the stock they had purchased for a lower price, but even with that added premium, the prices retailers paid were still low enough that there was still plenty of margin within which to make a profit when selling the wholesale goods on to customers.

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Unfortunately, things aren’t quite so rosy nowadays. Retailers have been alarmed to discover that the prices they used to pay from traditional wholesale sources have skyrocketed, leading to wholesale prices being so close to retail prices that there’s hardly any money to be made sourcing products this way.

So, if you’re a retailer desperate to return to the days of cheap wholesale prices that leave plenty of room to make your business money, where do you turn? The answer’s simple. You should switch to buying liquidated goods wholesale from a Better Business Bureau-accredited top-tier liquidator like Direct Liquidation.

What Is A Liquidator?

Unlike a typical wholesaler, a top-tier liquidations specialist operates in an entirely different way. While a wholesaler is usually merely a middleman, buying wholesale merchandise from a larger supplier and then adding their own premiums on top before selling on to retailers, a liquidator works directly with some of the biggest retail companies in the United States, offering them space on a liquidator’s online liquidation marketplace through which they can sell directly to businesses at a much cheaper price.

So, how does it work? Well, it’s quite simple. Every year, some of the biggest national retailers find themselves constantly in possession of large quantities of stock they wish to dispose of – and dispose of quickly so to avoid clogging up their own supply lines and warehouse spaces. The stock they wish to dispose of falls into three categories: Customer Returns, Overstock and Closeouts.

By far the biggest category of unwanted stock retailers seek to dispose of quickly is customer returns. Month after month, customer across the country return huge amounts of products – many of them brand new and in fully working condition – for a number or reasons ranging from superficial damage or the products being faulty, to customers changing their minds about their purchases. All of these returns, even the brand new, unopened products, are classed as second hand and, as the big-name retailers are not discounters, this type of merchandise must be disposed of if it is not to take up valuable warehouse space.

Overstock, as the name suggests, is wholesale merchandise that the retailers have a surplus of that they no longer need. This may be over-ordered products such as older wholesale electronics that have been superseded by newer products, or it may be seasonal merchandise that is no longer needed after each season has come and gone. Again, this is merchandise that needs to be disposed of quickly.

Finally, closeouts is primarily the term applied to wholesale merchandise coming from closing stores that is surplus-to-requirements by the big-name retailers. This category of merchandise is typically brand-new product, though there may be slight transit or storage damage, usually to the packaging.

All three categories of wholesale merchandise needs, as has been previously stated, to be disposed of. This is where liquidators such as Direct Liquidation step in. They sell this merchandise in boxloads, pallets and truckloads direct to businesses on their retail partners’ behalf, thus cutting out the need to go to traditional wholesalers who, as we’ve said, are nothing more than middlemen adding their own premiums on top.

Top Quality Merchandise At The Lowest Possible Prices

There’s a huge range of top-quality merchandise in a variety of conditions from ‘as new’ to ‘tested-not-working’ (ideal for spares and repairs) available to buy from the big-name retailers on a wholesale liquidation marketplace.

Take Direct Liquidation, for example. Direct Liquidation handles customer returns, overstock and closeouts on behalf of Amazon, Target, Lowe’s Hardware and Walmart. These giants of the retail world sell not only some of the best products from some of the world’s leading manufacturers, but also their tried and trusted own brand products too.

This means that Direct Liquidation is able to offer businesses products from companies such as Microsoft, Nike, Beats by Dre, Apple, LEGO, Google, DeWalt, Black & Decker, Samsung, Sony and many, many more. And it also means you’ll find great own brand products available to buy via Direct Liquidation’s online liquidation auction platform such as Walmart’s ever-popular Mainstays and Blackweb electronics brands.

All of these great brands are available to buy over an extensive range of categories that are as follows:

Automotive, Baby, Books, Clothing, Shoes & Accessories, Electronics, Fixed Assets, Food, Furniture, General Merchandise, Health & Beauty, Home, Home Improvement, Industrial Supplies, Jewelry, Office, Party & Occasions, Patio & Garden, Pet Toys & Pet Supplies, Sports, Fitness & Outdoors, Toys, Unsorted.

As you can see, that’s a pretty comprehensive list that covers pretty much every type of wholesale merchandise a retailer needs, and it’s all sold by the boxload, pallet or truckload for way below its MSRP value. That’s great news for any business looking to source top-quality merchandise at the cheapest possible price.

Buying From The Cheapest Supplier

Buying at a much lower price than traditional wholesalers are able to offer customers is easy. If you’re considering buying wholesale merchandise from Amazon, Walmart, Lowe’s and Target via Direct Liquidation’s online liquidation auction website, you’ll first need to sign up for a free account. You’ll be required to present a valid reseller’s license when signing up, and once that’s done you’re free to browse the aforementioned list of categories or individual vendor pages until you find a boxload, pallet or truckload of products you’re interested in buying.

Once you do, you have three purchasing options. Most of the goods Direct Liquidation sell on their retailer partners’ behalf are sold via live auction. If that’s your preferred purchasing method, you can set up an email alert that will notify you when the auction of the lot you’re interested in is about to start. Once it does, it’s then just a matter of entering bids and seeing if you’re the winner of the auction. If you are, all you’ll have to do is pay for your winning lot and arrange shipping.

A word on shipping: If you’re not close to one of Direct Liquidation’s network of distribution centers and are therefore unable to pick up in person, it’s worth checking out how much it would cost for Direct Liquidation to handle shipping. Often, the company can ship cheaper than using a third-party courier, so make sure you check out what Direct Liquidation can do for you as you might find you’ll pay less.

If buying via auction is not for you, you also have the option in many cases to purchase a boxload, pallet or truckload of liquidated wholesale merchandise for a fixed price that will still be way lower than what traditional wholesale suppliers will be able to offer. If a lot has a ‘Buy it Now’ button, it is available to buy straight away. You can also approach the liquidator directly with your own offer. If the liquidator thinks your offer is fair, that’s the price you’ll pay.

Buying wholesale merchandise from a top-tier liquidation specialist is the best way to ensure your business always has a steady supply of top-quality products bought for a low enough wholesale price that there will always be plenty of room to make a healthy profit. If your business is on the lookout for great products at the cheapest price possible, look no further than an online liquidation marketplace.

Direct Liquidation is a goTRG company.

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Henley Johnson

Henley currently works as a sales representative for Direct Liquidation, assisting businesses with product sourcing of liquidated merchandise from the largest retailers in the world. Whether you are looking for a pallet or a truckload Henley is here to help you grow your business.

View Henley’s Bio on YouTube.