Buying Liquidated Televisions from Target and Walmart

A general suggestion for when you are starting a new business is to look for niche markets, as these will allow you to get the hang of things in a less competitive environment. These markets might be specific with maybe a smaller group of buyers, but this is where the demand outweighs the supply. There are many benefits to this as you can grow your business and make a healthy profit as there isn’t that much downwards pressure on the prices. Also, if you provide great service you will be able to build up your reputation and start gathering a customer base that will eventually allow you to branch out into other markets, as they will stay loyal and promote you wherever you go.

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But what if you have no other choice, or simply want to jump into a competitive market, like for example the electronics market, or more specifically the televisions market? How do you stay afloat long enough to make a name for yourself and start building a customer base that would push your business into the forefront of the market? It is usually very hard for newcomers to achieve this, so you have to find a way for your products to be seen and noticed.

How to Get Noticed in a Competitive Televisions Market?

There are many things you can do for your products to grab the attention of a significant number of buyers. One of these things is to offer prices below those of your competition. Now, the e-commerce market is huge and grows day by day. However, with growth come the risks of being scammed. This is the reason why buyers are wary of anything that is advertised at irrationally low prices. This means that you have to look into the market and make sure your prices are competitive but not suspiciously low.

The other thing you can do is to provide quality service to your customers and look for interaction and feedback on how you can improve your service. Always keep an eye out for what is in demand and make sure you cater to where the demand is coming from.

It sounds simple, a couple of pointers, but actually, these two pointers only show you what needs to be done. The difficult part is doing the hard work, putting in the hours to make sure you can provide quality merchandise at competitive prices, with a service to match. A lot of effort needs to be put in in order to be able to accomplish these goals.

So the first question that comes to your mind now is: where to source cheap but quality televisions?

Where to Source Televisions for Resale?

The traditional channel of supply would be through a wholesaler or a number of wholesalers that would provide you with products at prices that are below retail. However, as the market is evolving, online sellers are finding new and inventive ways to either cut prices or provide cheaper products, without compromising quality. This is a result of the retail prices being pushed down to nearly wholesale, making it almost impossible for online resellers to make a profit, once you factor in the purchase price, costs of delivery to your location as well as the time you spend on sourcing the items.

So what option do you have? Well, this might sound odd, but buying liquidated televisions is your best chance of securing quality items and a low price. But, you’ve always heard everyone associate liquidation companies or liquidated stock with used, broken and scrap products. While this might have been the case before, liquidation companies are now expanding and building up their reputation and are moving away from poor quality products.

Yes, it is inevitable that the majority of liquidated merchandise is still used, non-functioning or only good for spare parts. But liquidation companies are now forging ties with top retailers and serving as liquidation platforms for their products. As a top-tier liquidation company, Direct Liquidation has partnered with Walmart and Target, two top US retailers, to serve as a platform to liquidate a wide range of their merchandise.

So why would these two retailers use Direct Liquidation as their liquidation platform? Well, traditionally, retailers need to ready all the merchandise to be liquidated and this takes time and costs money. In the end, they depend on whether the wholesalers showing up for the liquidated merchandise would buy everything or some pallets of liquidated merchandise would still remain.

By using Direct Liquidation’s platform, both Walmart and Target are able to access a wider group of customers or end users who may not buy by the truckload but can buy by a lot or a pallet. With a larger target group, the products can be liquidated faster, and for you as a buyer, there are a number of advantages.

What are the Advantages of Buying Liquidated Televisions from Target and Walmart?

First of the advantage relates to the price. Liquidated merchandise is listed and sold at prices well below wholesale, giving you the chance to secure a higher profit margin on resale as there are no wholesaler’s markups involved.

To understand why liquidated merchandise is cheaper you have to know that a large portion of these products is customer returns. In the case of televisions, these might have been products that were returned by customers because the retailer dispatched a TV with a wrong screen size, or the buyer misjudged the space they had at home and bought a television set too large for the space they have dedicated for it. Reasons are plenty and they might include also damage or other defects.

Also, you might find that retailers opt to liquidate televisions that have been displayed in the showrooms as these are basically used units. Some units, however, never get sold and these also have to be liquidated to free up space for new models. These are essentially new units.

What all these products have in common, though, is that they can’t be sold as new and have to be liquidated, hence the reduced price.

But looking at the reduced price and the fact that many of the products are customer returns, you might think that the quality of the televisions on offer is low. Well, as we have explained, some units never make it to the showroom or get sold. These are called overstock items and are basically brand new. Some products get returned unopened and unused. Direct Liquidation lists products ‘as is’, meaning that the pallets are prepared and shipped by the retailers. However, to make sure you are buying quality items, Direct Liquidation provides you with a manifest for every lot. This is a list of products contained in a pallet, also showing the quantity and includes product descriptions.

This means that if you are looking for brand new televisions, all you have to do is go through the manifests of the lots you are interested in and look for overstock items. This way you will always know what you are buying, you will be able to be competitive in the market and, most importantly, you will give yourself the best chance to make a healthy profit.

Direct Liquidation is a goTRG company.

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Henley Johnson

Henley currently works as a sales representative for Direct Liquidation, assisting businesses with product sourcing of liquidated merchandise from the largest retailers in the world. Whether you are looking for a pallet or a truckload Henley is here to help you grow your business.

View Henley’s Bio on YouTube.