5 Ways to Market Products When Buying Wholesale

Buying wholesale products allows you to save a significant amount of money while sourcing products in high demand by your customers. However, if you’re not able to market those products the right way, your success will be limited. You can’t count on your customers coming to you, which means you need to know how to market your products when buying wholesale. The good news is that there are many ways that this can be done with significant success.

Know the Landscape

Not all marketing methods, particularly when discussing digital marketing options, are created equal. It’s important that you know the landscape when thinking about the marketing methods you’ll use when buying wholesale. Know the tools available, and know how they work. Of course, it’s also vital that you know where your audience lives online. This ties into your core demographic.

For instance, do you market primarily to Millennials? Then you’re most likely to have the best luck with video marketing through Snapchat or YouTube. Are you marketing to Baby Boomers? You’re probably going to get the most traction out of email marketing, but you’ll need to build your mailing list by targeting your audience on other platforms, like Facebook.

Before you start creating a marketing plan, get to know the lay of the land. Learn where your audience spends the most time online, and then focus your efforts there.

Get Social

If you’re not visible on social media, your sales are going to suffer for it. Today’s consumers expect the businesses they patronize to have a presence on the major social media channels, including Facebook, Instagram and Twitter. Of those three, the first two (Facebook and Instagram) are probably the most important for you as a retailer. Twitter’s value has begun to decrease, as newer platforms erode its membership (we’re looking at you, Snapchat).

Source: https://www.hubspot.com/marketing-statistics

If there is one single marketing channel that you absolutely cannot afford to ignore when buying wholesale, it’s social media. How do you market through a site like Facebook, though? Really, there are tons of options. Post pictures of the most recent options you’ve found when buying wholesale. Use Facebook’s marketplace feature to sell directly through the platform. Create videos featuring the products you’re selling.

You get the idea – there are countless ways to use social media to build awareness about the products your business offers.

Stick It in Their Inbox

If you have a website and a mailing list, you can use that to your advantage when buying wholesale products. Email marketing is incredibly effective with both Baby Boomers and Gen X, but it can also be effective with Millennials and Gen Z. The key is to use it effectively. What does that mean, though?

Simply put, you don’t necessarily need to “sell” all the time. Your customers patronize you because they like what you offer, yes, but that doesn’t mean they want an unending stream of sales pitches. Offer them greater value.

Write a couple of buyer’s guides and link to them through your email campaign. Link to interesting articles (preferably ones that you’ve written yourself). Highlight new product arrivals from time to time. However, perhaps the most important tip is this – segment your mailing list into related groups, and then target each group with specific messages.

For example, you might target mothers with a campaign highlighting wholesale products that relate to young children, that help them save time, or make their lives easier. You might target Millennials with offers that relate to technology, or living the life they want. Baby Boomers could be targeted with messages about health products that support a strong immune system, or combat the effects of aging. By segmenting your audience, you’re able to narrow the focus of each campaign and increase your results significantly.

SEO

SEO is a crucial consideration for your website, but it’s also important for other online sales outlets. Keyword optimization is an essential element of success to any online effort. You need to know what keywords your customers are using to find products like those you’re offering, and then work them into the copy on your website, your product descriptions, your image alt tags, and in other areas.

Again, this applies to far more than just your website. Let’s say that you use Amazon to extend your reach. You need to use the right keywords in the product description, in the features and benefits section, and other areas so that search engine spiders will index that content and display it in organic search results.

Don’t assume that all of your Amazon traffic comes from people searching the website directly. Quite a few will type their search into Google, and you need your products to show up front and center when they do. SEO is the way to do that.

Don’t Neglect Traditional Marketing

While digital marketing has become one of the most powerful options available, you can’t afford to neglect traditional marketing, particularly if you operate a small, local storefront where you sell the products purchased when wholesale buying.

While online shopping is hugely popular, there’s a significant trend toward consumers supporting small, local shops because of the personalized experience offered and the ability to create a real relationship with shop owners. You can and should use traditional marketing options, including sales flyers, postcards, and the like.

Ideally, you can combine those with your online presence for greater traction. For instance, you might send out a postcard with a QR code that allows your potential customers to scan the code and download a coupon that can be used in your online store or in your physical store.

These are just some of the ways that you can market products when buying wholesale. The most important thing is that you make the effort – you won’t find success if you don’t make your audience aware of what you’re offering.

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Henley Johnson

Henley currently works as a sales representative for Direct Liquidation, assisting businesses with product sourcing of liquidated merchandise from the largest retailers in the world. Whether you are looking for a pallet or a truckload Henley is here to help you grow your business.

View Henley’s Bio on YouTube.