Why Your PC Shop Needs to be Selling Liquidated Computers and Laptops

When you are running a business, you find that some products are easier to sell than others. When you are running a PC shop, your only goal is to purchase the right tech at the right price. This type of merchandise sells itself, without much need for marketing. Technology is moving forward at a blistering pace and there is always a healthy demand for these products.

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But there is an issue threatening your business. You have, as any reasonable business person nowadays, taken your business online. This provides you a bigger reach and exposure to a larger market. But the online market is tight, especially if you are in the electronics and computers and laptops business. Very often you will see the prices of single units nearing those of wholesale. So how do you keep your business running with such a slim profit margin?

You are getting your supplies the traditional way, through wholesale suppliers. Your store is not large enough to get direct deals with the manufacturers so wholesalers are your chosen option. You have already created business relationships with several suppliers and the deals you are getting are somewhat favorable. However, this is still not enough for you to make a significant profit. It can even be said that the margin you are working with is not really worth your time or effort. So are the wholesale suppliers your only option? Let’s look into that.

Sourcing Liquidated Computer Hardware

If you thought that wholesale suppliers are your only source of laptops and PCs, you are wrong. There are sources out there that could give your PC shop a new lease on life and bring your business to the new level.

You might be surprised to hear that you could find your next batch of PCs and laptops at a liquidation company. It is becoming more common for liquidators to offer the better option for “smaller” businesses when it comes to sourcing the merchandise.

You would usually think of used, broken, damaged or scrap items when you hear about liquidation merchandise. However, over recent years things have started to change for the better. While the majority of products liquidated are customer returns, used, damaged goods and even scrap, there are companies that are building their reputation on the fact that they also provide top-tier merchandise. For this, they partner with top-tier manufacturers.

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Finding a liquidation company online is easy. But finding the right one will take some research. It is not as easy as typing liquidation company into your search engine and clicking the first link that pops up. Make sure you check the company’s credentials and the services they offer. You should also find as many customer reviews online as you can and check what retailers and manufacturers they are collaborating with.

If you are looking for a reputable liquidator, then it is hard to look past Direct Liquidation. This online liquidation platform has developed partnerships with top retailers like Walmart and Target. These top retailers use Direct Liquidation to liquidate their merchandise quickly, reaching a wider market in the process.

So what you need to do is to look for pallets of liquidated PCs and laptops that you can sell in your store or through your website. And Direct Liquidation might just be the best place to find them.

How do Liquidated PCs and Laptops Benefit Your Business?

Before looking into the benefits, let us consider a few things that might concern you. You are surely wondering how these used laptops and PCs can actually help your business.

Well, the answer is simple, but the process itself will require some patience and research. First, with the technology developing as fast as it is, something that came to market a few months ago can already be old today.

Now, stores are always in a race to offer the latest and the best models. This often means that “older” models get liquidated. This can happen through closeouts, meaning that the items were displayed at the store but never sold. It could also mean that the store manager made a wrong decision and ordered too many models of a unit. They might have misjudged the demand or simply the item did not gain traction as it was expected of it, so a number of units were stashed in the storage space. With new items coming in, the retailer is looking to free up storage space and the overstock items get liquidated.

What this means for you is that you have the chance to buy brand new items that have never been used. Although they might be “older models”, their computing power can be on par with some of the latest models. And there is certainly still a market for every unit.

Not let’s look at the most important benefit: the price. Liquidated items are sold at prices way below wholesale. But PCs and laptops are some of the most sold items online. If you are looking for closeouts and overstock, they do come at a higher price point. But, they are also likely to fetch more than used or even refurbished items. What this means is that your profit margin will increase and your time and effort will be properly rewarded.

So how do you make sure that you don’t end up buying a pallet of used or broken laptops? If you choose Direct Liquidation as your source, you are much less likely to face this problem. With Direct Liquidation, you always know what you are getting. How so? First, look for Walmart or Target liquidated units. On each listed pallet you will find a list, known as a manifest, that shows what items are found in that pallet. It also shows the quantity, the type, and the condition, if the pallet has been reviewed. This means you always know what you are buying and can make sure that you buy new items.

In addition, if you are buying Target or Walmart liquidated PCs and laptops, these are shipped directly from the retailer. The reputation of these retailers on its own merit speaks for quality.

So to conclude, you will be getting brand new PCs and laptops for your store, at prices well below wholesale leaving you plenty more room to play with on resale. And to top it all off, the volumes of merchandise that Walmart and Target alone are working with means that you don’t have to worry about availability either.

Direct Liquidation is a goTRG company.

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Henley Johnson

Henley currently works as a sales representative for Direct Liquidation, assisting businesses with product sourcing of liquidated merchandise from the largest retailers in the world. Whether you are looking for a pallet or a truckload Henley is here to help you grow your business.

View Henley’s Bio on YouTube.