What to Source and When for Buying Pallets of Holiday and Seasonal Goods

If you run a business (or you’re thinking of starting one) that deals in seasonal goods, you’ll want to know what to buy, where to buy it from and when is the best time to buy it.

Selling seasonal products can be a very good business in and of it itself, or it can be a good sideline to a wider retail business, especially online on sites such as eBay and Amazon. But where is the best place to source these products if you don’t want to get ripped off by middlemen?

The answer for many business owners is to buy pallets of the seasonal products they need from reputable online liquidation marketplaces.

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Sourcing From Liquidators

Unlike those aforementioned middlemen, top-tier liquidators work directly with some of the biggest names in retail in the United States, offering companies such as Lowe’s Hardware and Walmart a platform on a liquidator’s website through which they can sell all their unsold and unwanted seasonal goods to businesses like yours.

Every year, the end of each season presents retailers such as Walmart and Best Buy with a problem. Ordering is not an exact science, which means that seasonal stock is almost always over-ordered. A good example is toys. In the run-up to Christmas, toys are in huge demand for obvious reasons. Therefore, stores stock up on all the latest LEGO, Star Wars,  Barbie etc. toys, with only a ballpark figure of exactly how many units they will sell before Christmas arrives and sales dry up.

Once they do, the big-name retailers are left with lots of toys they can’t sell. With surplus toys taking up the valuable store and warehouse shelf space, the retailers must find a way of quickly disposing of these seasonal favorites.

That’s where a liquidator steps in. A liquidator provides these giants of the retail world with space through which they can sell all their unwanted seasonal goods – including toys – to businesses like yours, and they sell these pallets of unwanted seasonal goods at a vastly reduced price.

What Products Should You Buy And When?

You’ll find plenty of seasonal products in a variety of conditions available when buying merchandise wholesale from a top-tier liquidator’s site throughout the year.

Depending on the type of business you run, you’ll want to be on the lookout for the seasonal goods you want to buy at specific times of the year. So for example, if you run a business specializing in selling those aforementioned toys, you’ll want to check out what a liquidator has to offer around January and February. For businesses specializing in selling summer seasonal products such as swimwear, beachwear, inflatables, sunscreen, etc., you’ll want to check out a liquidator’s online sales platform in the fall, around about October and November time.

The same goes for businesses specializing in selling bulkier summer items. A company such as Direct Liquidation, for example, works in partnership with Lowe’s, the second largest home improvement retailer in the United States. You’ll find such items as grills from Lowe’s available around the same time as other summer goods, though you’ll also find items like this throughout the year, so it’s always worth checking regularly.

The rule of thumb when you’re looking for seasonal goods to buy wholesale via liquidation sales is that they will usually start arriving on a liquidator’s site a month or a couple of months after that season ends. This gives the big retailers time to try to wring some profit out of these items by discounting them, though they won’t, of course, sell everything they have in stock, meaning there’s plenty of merchandise left over to sell through to businesses such as yours.

So, if it’s Christmas-related goods you’re on the lookout for, you’ll want to check out a liquidator’s site in January and February. Halloween merchandise will start arriving in December, and so on and so on. Follow the one-month / two-month rule and you’ll always find plenty of seasonal stock to buy via liquidation auctions or at a fixed/negotiated price from a liquidator.

Making Money From Pallets Of Holiday And Seasonal Goods

Whatever types of holiday and seasonal products your business specializes in selling, you’ll find what you need in abundance at certain times throughout the year on an online liquidation marketplace. And it’s also worth keeping your eye out for products at other times of year too. Liquidators such as Direct Liquidation carry seasonal stock regardless of the time of year, so it’s always worth checking to see what’s on offer.

And as we’ve mentioned, because the seasonal and holiday products top-tier liquidators offer businesses such as yours are sold for much less than those products’ MSRP value, you’ll have plenty of wriggle room when it comes to pricing the stock your source from a liquidator.

In other words, because of the relatively low price you pay for the stock you buy wholesale from an online liquidation marketplace, you’ll be able to price your purchases at a wide range of attractive low prices that will pique the interests of customers on vastly different budgets.

The prices you’ll be able to offer will make it more likely that customers will buy from your business, and it will increase the likelihood of those customers coming back for more.

And that’s not all. As well as increasing the likelihood of customer retention, you’ll also be able to keep one step ahead of the competition thanks to the low prices your business pays when sourcing from a liquidator. Keeping ahead of the competition is vital in the highly competitive retail world of the 21st Century. A liquidator can help you do just that.

And finally, because you buy great quality wholesale merchandise coming from some of the most trusted retailers in the States at the lowest price possible, you’ll be able to maximize the profits you make on the goods you buy from an online liquidation marketplace. Profit is king in retail. A liquidator can help you make a profit thanks to the unique way it does business and the great products it has available.

If you’re on the hunt for top quality seasonal and holiday goods for your business, look no further than an online liquidation marketplace. Be it summer, winter, fall or spring, there’s always something great to be found, so why not check out a liquidator’s site today? We guarantee you won’t be disappointed!

Direct Liquidation is a goTRG company.

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Henley Johnson

Henley currently works as a sales representative for Direct Liquidation, assisting businesses with product sourcing of liquidated merchandise from the largest retailers in the world. Whether you are looking for a pallet or a truckload Henley is here to help you grow your business.

View Henley’s Bio on YouTube.