How to Buy Cheaper New Electronics for Resale: Take Your eBay or Amazon Business to the Next Level

If you sell electronics through the Amazon or eBay platforms (or indeed through both), you’ll know all about how fierce the competition is, and how important it is buy bulk electronics at the lowest possible price to maximize your margins.

Amazon and eBay have opened up a whole world of retail possibilities. It’s never been easier to get online and start selling to people from all over the globe. However, if you’re buying the merchandise you need for your business at too high a price, all the opportunities online retail affords the reseller will quickly fade into nothingness as your customers quickly seek a cheaper supplier and your profits dwindle away.

So, what do you do to make sure you don’t fall into this trap? You’ll probably have already started noticing that traditional sources of wholesale merchandise are not offering you the sort of good deals they used to be able to; indeed, in a lot of cases wholesale prices are almost on the same level as retail prices, making it almost impossible to make a healthy profit. Is there an alternative when buying electronics wholesale?

Thankfully, the answer is yes, there is indeed an alternative. It’s called an online liquidation marketplace, and it will take your eBay or Amazon business to the next level.

What Is An Online Liquidation Marketplace?

A liquidation marketplace is an online platform operated by a liquidation business where the nation’s big-name retailers such as Costco, Target and Walmart sell through their unwanted customer returns, overstocked merchandise, seasonal closeouts and much more at prices traditional wholesale suppliers struggle to match.

Liquidators offer their business clients the opportunity to buy pallets of electronics via live auctions that take place on their online marketplaces on a daily basis. Because a lot of what they sell is stock that the big retailers wish to sell on quickly, the merchandise is offered to business customers at a vastly reduced price. And because a huge amount of what liquidators sell is returns, overstock and closeouts, most items available to buy are new or nearly new products.

What Should You Be Looking For On A Liquidator’s Site

If you run an electronics business on Amazon or eBay, we recommend you check out the huge range of overstock available on an online liquidation marketplace.

If you’re unfamiliar with the term, let us quickly explain. ‘Overstock’ refers to merchandise a retailer has over-ordered. Every year, big-name retailers such as Walmart have to make purchasing decisions. Nobody in retail has a crystal ball, which means that – even with sales projections in their hands – purchasing decisions will always be somewhat of a guessing game. As a result, it’s more often than not the case that retailers over-order lines of product. When this product inevitably decreases in popularity, or the time comes to make way for newer product or seasonal items that must take priority on store shelves, retailers find themselves in the tricking position of having warehouse and store shelves full of overstock. This overstock is taking up valuable space that the retailers need to fill with new goods, hence why they seek to dispose of it quickly.

That’s where a liquidator steps in, supplying them with an online platform to sell on this overstock, and giving a liquidator’s customers the opportunity of buying electronics wholesale at a much more attractive price.

The Advantages Of Buying Overstock Electronics

Unlike from a traditional supplier, a liquidation marketplace can supply your electronics business with an abundance of top-quality electronics at a vastly reduced price thanks to the unique relationship a liquidator enjoys with its partners in big retail.

You’ll find a wealth of electronics on offer, from smartphones, tablets and e-readers, to consoles and console accessories; from smart TVs and home audio equipment, to quadcopters, drones, electronic toys and musical instruments Whatever electronics you specialize in, you’ll likely find it in abundance on a liquidation platform.

Best of all, the electronics a liquidator is able to offer its business clients come from some of the biggest manufacturers in the world, companies such as Apple, Sony, Samsung, Microsoft, LG, and Nintendo.

And that’s not all. Because this is liquidated stock coming from the biggest names in US retail, it’s stock that has never been put out on the retail floor. It’s stock that has only ever seen the inside of a warehouse. That means that the overstock a liquidator offers is brand new merchandise. That’s right, you can buy what is in effect brand new, top-quality electronics at prices you simply won’t find anywhere else. And all of it available with a top tier, reputable liquidator’s 90-day warranty and the peace of mind that the goods are coming not only from a trusted supplier, but ultimately from some of the country’s largest and most trusted retailers.

Taking Your Electronics Business To The Next Level

By purchasing a pallet of electronics from a trusted, top-tier liquidation marketplace such as Direct Liquidation, you’ll be able to take your Amazon or eBay electronics business to the next level.

As we said at the start of this article, competition on these two platforms is fierce, so it’s important to gain any edge you can if you’re to stay one step ahead of the competition. There’s very little customer loyalty in the online retail environment, unfortunately. Customers are looking for two things over everything else when making purchasing decisions on Amazon or eBay – price and a good seller rating. Obviously, how you deal with your customers is the key to getting your seller rating right, but when it comes to offering them a great price, you need to source your merchandise at the best price you can to make your business more attractive than the many others vying for their custom on these platforms.

That’s why you should check out the overstock – and to a lesser extent the customer returns and closeouts – available to buy on an online liquidation marketplace. You’ll find a vast range of top quality electronics available to buy, and all at prices that mean you’ll be able to get the run on your competitors, keep your customers happy and eager to come back for more and, most importantly, that will leave plenty of profit to help you maintain and grow your business.

Looking for online wholesale suppliers of electronics that will help you take your business to the next level? Check out a liquidation marketplace today. We’re confident you’ll be very glad you did.

Direct Liquidation is a goTRG company.

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Henley Johnson

Henley currently works as a sales representative for Direct Liquidation, assisting businesses with product sourcing of liquidated merchandise from the largest retailers in the world. Whether you are looking for a pallet or a truckload Henley is here to help you grow your business.

View Henley’s Bio on YouTube.