Black Friday: How Discount Retailers Can Use Liquidations To Increase Their Profits

It’s that time of year again where the big-name retailers throw open their doors early and welcome in a flood of shoppers looking to grab a bargain in the annual Black Friday sales. It’s a hectic time of year, with retailers both online and offline falling over themselves to offer customers the very best deals on the day that marks the start of the Christmas shopping season.

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If you’re a discount retailer, what’s the best way to take advantage of one of the most important days in US retail? Where can you go for wholesale supplies top quality goods that are sold for a low enough price that you can offer your customers fantastic, low-price Black Friday deals? One answer is to buy and sell boxloads, pallets and truckloads of liquidations from a top-tier online liquidator like Direct Liquidation.

What Is An Online Liquidator?

An online liquidation auction and sales specialist is unlike any other type of wholesaler. Online liquidators work in partnership with some of the country’s biggest retail names, offering companies such as Walmart, Best Buy and Amazon space on the liquidators’ online liquidation marketplaces through which the retailers can sell their unwanted customer returns, overstock and closeouts directly to businesses, including discount retailers.

Here’s how it works. Every year, the big-name retailers find themselves in possession of large amounts of unwanted stock. By far and away the largest amount of unwanted stock the retailers hold is customer returns. There are many reasons customers take back products to the big-name retailers ranging from products found to be faulty, damaged or, as happens more often than you’d think, because customers simply change their minds about their purchases and return brand new products back to store. Whatever the reason why products are brought back, these returns quickly mount up and would very soon clog up the retailers’ warehouses were a speedy solution to their disposal not found.

As well as returns, the big national retailers also need to dispose of overstock and closeouts. As the name suggests, overstock are products that the national retailers have over-ordered or they’re products that is seasonal stock that becomes surplus-to-requirements as each season comes and goes. Closeouts are usually products coming from stores that are closing or stores that are being restructured.

All these products need to be disposed of quickly, and that’s where a liquidator such as Direct Liquidation steps in. A liquidator is an online liquidation wholesale supplier that sells all this unwanted stock on the retailers’ behalf, usually via online liquidation auctions that take place on a liquidator’s online liquidation marketplace on a daily basis.

What A Liquidator Can Do For Your Discount Retail Business

Because liquidators work directly with some of the biggest names in US retail, discounters can find a wealth of cheap, top-quality brand name and own brand products available to buy in small, medium and large loads on an online liquidation sales marketplace.

Take, for example, Direct Liquidation’s online liquidation sales platform. Direct Liquidation sells customer returns, closeouts and overstock on behalf of Walmart, Target, Amazon and Lowe’s Hardware. That means you’ll find boxloads, pallets and truckloads of stock manufactured by some of the biggest players in the business – names such as Apple, Samsung, BOSCH, HP, Sony, LEGO, Adidas, Microsoft, Google, Black & Decker, DeWalt, Fisher Price and many, many more.

You’ll also find own brand products such as Amazon Basics and Walmart’s ever-popular Mainstays homeware and Blackweb electronics ranges. This is great news for discounters servicing the needs of customers on very limited budgets who are looking for Black Friday deals that mean they can spread those budgets even further.

Typically bought in online liquidation auctions or for a fixed or even negotiated price, all this great-quality stock can be purchased for a fraction of its MSRP value because the retailers are willing to take a considerable hit on the price they can get for their unwanted stock in return for a liquidator disposing of it on their behalf in as fast a turnaround time as possible.

That means when you source wholesale merchandise to buy in bulk for resale from a liquidator, you’ll be paying a price you simply will not find on offer from any other type of wholesaler. For a discount retailer dealing with customers looking for the very best bargains on Black Friday, that’s great news.

Increase Your Black Friday Profits With Liquidations

As we’ve explained, you’ll find an abundance of top-quality brand name and own brand stock available to buy for well below MSRP price on an online wholesale liquidation marketplace. Whatever your discount retail business specializes in selling, you’ll more than likely find it on a liquidator’s website. Direct Liquidation, for example, has a huge range of products on offer on its retailer partners’ behalf in the following list of categories:

Automotive, Baby, Books, Clothing, Shoes & Accessories, Electronics, Fixed Assets, Food, Furniture, General Merchandise, Health & Beauty, Home, Home Improvement, Industrial Supplies, Jewelry, Office, Party & Occasions, Patio & Garden, Pet Toys & Pet Supplies, Sports, Fitness & Outdoors, Toys, Unsorted.

That’s a pretty comprehensive list of categories and will cover just about every type of discount retailer’s needs.

As Black Friday looms closer, it’s important for discount retailers to have a steady supply of top-quality stock to offer their customers – and crucially that’s stock you can sell for even more of a discount on the big day itself without cutting into your profits.

Liquidators such as Direct Liquidation can supply your business with all the top-quality wholesale merchandise your business needs for Black Friday, and they can supply that stock at a price that means you can slash prices even further, thus tapping into the Black Friday vibe.

By buying pallets, boxloads and truckloads of customer returns, closeouts and overstock from a liquidator, discount retailers can get their hands on some of the best products around, offer their customers even better Black Friday deals, keep their competitors at bay, increase the chances of post-Black Friday customer retention and still make a healthy profit.

If you’re looking to take advantage of Black Friday as a discount retailer, you need to source the cheapest, best-quality stock you can. A liquidator can offer you that stock at a price you won’t find elsewhere, so why not check out what they can do for your discount retail business today?

Direct Liquidation is a goTRG company.

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Henley Johnson

Henley currently works as a sales representative for Direct Liquidation, assisting businesses with product sourcing of liquidated merchandise from the largest retailers in the world. Whether you are looking for a pallet or a truckload Henley is here to help you grow your business.

View Henley’s Bio on YouTube.