Sourcing Cheaper Stock for Your Online Sales

The US Department of Commerce’s latest estimates for the amount of money spent on online retail is a staggering $513.61 billion. That’s an enormous sum of money, and it’s the reason many people want in on this vast and growing online economy.

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Finding the Best Source

If you already run an online retail business or you’re considering starting one up, one of the most important things to get right is finding a reliable, cheap supplier of wholesale merchandise. After all, there’s no point trying to benefit from the ever-growing world of eCommerce if you’re hamstrung by the wrong type of stock bought from the wrong supplier at an over-inflated price.

So, where’s the best place to source wholesale merchandise when you’re stocking your business to compete in the digital economy? Should you go for a typical wholesaler in your local area, or should you cast your net further afield?

While it may be tempting to use a local wholesaler for convenience’s sake, many online retailers are finding sourcing stock this way is no longer as viable as it used to be. This is because the prices wholesalers offer has crept ever closer to retail prices, thus lowering a business’s chance of making a decent profit.

Instead, if you’re on the lookout for a cheaper, more reliable source of top-quality stock, you should check out what a top-tier liquidation specialist like Direct Liquidation can offer your online retail business.

What Is An Online Liquidation Specialist?

A top-tier liquidator operates differently from a typical wholesaler. Liquidators work directly with some of the country’s biggest retailers, offering them space on their online liquidation auction websites through which the retailers can sell their unwanted customer returns, overstock and closeouts directly to online retail businesses looking to save considerable sums of money when sourcing stock.

So, why do big-name retailers find themselves in possession of so much unwanted stock? Well, there are several reasons. For example, enormous amounts of stock are returned to retailers by customers every year for reasons such as products not working, products bearing either superficial or visible damage or products being returned simply because customers change their minds about their purchases.

Whatever the reason for customers returning products, these returns are classed as used, regardless of whether they’re brand new products or not. The big-name retailers are not discount sellers of used goods, so they look to dispose of their unwanted returns as quickly as they can to free up valuable warehouse and store space.

In the case of overstock, the clue’s in the name. Ordering is not an exact science, so it’s only to be expected that retailers large and small over-order products as they can only ever guesstimate how much of any particular product they are likely to sell. This particularly applies to electrical and seasonal merchandise, where new products quickly replace older models and seasons come and go. Left with large quantities of overstock, retailers look to dispose of it quickly.

Finally, there are closeouts. This is usually merchandise coming from one of the retailers’ stores that are closing or being refurbished or restructured. The stock from the store is usually surplus-to-requirements and again needs to be sold on quickly so it does not take up vital storage room.

All this unwanted merchandise has to go somewhere, and that’s where a top-tier liquidation specialist like Direct Liquidation steps in. A liquidator sells all this unwanted merchandise – alongside refurbished products – on its retailer partners’ behalf via an online liquidation marketplace, usually via live liquidation auction or for a fixed or negotiated price.

And because this is merchandise the big-name national retailers wish to dispose of in as fast turnaround time as possible, it can be bought in boxloads, pallets, and truckloads at a price far lower than a traditional wholesaler can offer.

A Huge Range Of Top-Quality Wholesale Merchandise

You’ll find a huge range of merchandise available to buy on a liquidator’s liquidation website. Because the vast majority of the stock a liquidator sells on its partners’ behalf is stock coming from some of the biggest names in US retail, there’s an emphasis on brand name products, as well as popular own-brand products.

In Direct Liquidation’s case, you’ll find a wide selection of customer returns, overstock, and closeouts being sold on behalf of Walmart, Target, Lowe’s Hardware and Amazon. That means that whatever your online store specializes in, you’ll be pretty much guaranteed to find it on Direct Liquidation’s online liquidation marketplace.

For example, if your online store specializes in selling consumer wholesale electronics, Direct Liquidation has you covered with boxloads, pallets and truckloads of returns, overstock, closeouts and refurbished products coming from some of the biggest names in consumer electronics manufacturers such as Sony, Samsung, Amazon, Apple, Microsoft, Google and many, many more.

Whatever your online store specializes in selling, you’ll more than likely find it when you’re looking to switch to stocking from an online wholesale liquidation marketplace. Unlike more traditional wholesale sources, liquidators pretty much have every base covered, and for a much lower price than the competition.

Sourcing Cheaper Stock From A Liquidator

As we have explained, sourcing stock from a liquidator is the cheapest way of getting your hands on top-quality wholesale merchandise thanks to the unique partnerships liquidators such as Direct Liquidation forge with their big-name retailer partners.

Whether you’re on the lookout for furniture, clothing, food, the latest consumer electronics, outdoor equipment, sporting goods, parts, and accessories for the automobile industry, just to name a few of the many categories covered, you’ll find just what you need when you buy from some of the country’s largest and most trusted retailers via an online liquidation marketplace.

Liquidators are dedicated to supplying their customers with a reliable source of top-quality wholesale merchandise sold for the lowest possible price to ensure their customers squeeze the maximum amount of profit from their purchases. If you’re on the lookout for cheaper stock, look no further than an online liquidation marketplace. We guarantee you won’t be disappointed!

Direct Liquidation is a goTRG company.

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Henley Johnson

Henley currently works as a sales representative for Direct Liquidation, assisting businesses with product sourcing of liquidated merchandise from the largest retailers in the world. Whether you are looking for a pallet or a truckload Henley is here to help you grow your business.

View Henley’s Bio on YouTube.