Stock Your Store More Cheaply with Liquidation Auctions

If you run your own store either on Main Street or online (or a bit of both), you’ll no doubt be acutely aware of the problem small businesses are having sourcing stock from traditional wholesale sources.

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While it used to be the case that you would be offered a low enough price on wholesale merchandise to still make a reasonable profit, finding a wholesale supplier who can still offer you that price is becoming harder and harder as traditional wholesalers struggle to keep their prices low. Indeed, in some cases, the prices a wholesaler can offer its customers are now so close to retail that there’s hardly any profit to be made at all.

This presents store owners with a considerable problem. Without stock to sell at a low enough price, they quickly become uncompetitive as customers turn away. So, how does your store combat this potentially crippling problem? The answer’s simple. Instead of sticking with a wholesale stocking model that is no longer working, you should consider switching to buying wholesale merchandise from online liquidation auctions instead.

What Are Online Liquidation Auctions?

Online liquidation auctions take place on a daily basis on the websites of top-tier liquidation specialists. Unlike typical wholesalers and smaller-scale liquidators, top-tier liquidation specialists work directly with some of the biggest retailers in the land, offering them spaces on their online sales platforms through which the retailers can sell their unwanted stock to store owners looking to buy top-quality wholesale merchandise at the lowest possible price.

Every year, major US retailers find themselves in possession of huge quantities of unwanted stock. The main bulk of this unwanted merchandise is customer returns, i.e. items brought back to stores or returned online by customers for a variety of reasons. Often, the items that customers return are brand new and have been brought back simply because customers have changed their minds.

No longer able to classify these returns as new and return them to store shelves, retailers look to offload these returns – along with faulty returns and superficially damaged or visibly damaged returns – as quickly as possible so they don’t take up valuable warehouse space.

Similarly, the big-name retailers also find themselves in possession of overstock and closeouts. These are over-ordered or surplus-to-requirements stock and products (usually brand new) coming from closing or restructuring stores respectively. Again, this is stock that the retailers no longer want and wish to dispose of quickly.

So, where does all this unwanted stock go? After all, it can’t sit around wasting retailers’ space. That’s where a top-tier liquidation wholesale specialist such as Direct Liquidation steps in. Liquidators manage online auctions of returns, overstock, closeouts and also refurbished merchandise on behalf of their big-name retailer partners. That way, the retailers can dispose of their unwanted stock quickly and efficiently and store owners can buy direct from the big-name retailers at vastly reduced prices.

What’s Available On An Online Liquidation Marketplace?

Because top-tier wholesale liquidation specialists work in partnership with some of the country’s biggest retailers, your store will find a huge variety of top-quality brand names and own brand products available to buy via live online auction by the box, pallet or truckload.

Take Direct Liquidation, for example. Direct Liquidation has partnership agreements in place with Walmart, Target, Lowe’s Hardware and Amazon. This means you’ll find returns, overstock, closeouts and refurbished wholesale merchandise from some of the most trusted manufacturers in the world, manufacturers such as Apple, Google, LEGO, BOSCH, Phillips, Oral B, Fisher Price, Adidas, Microsoft, DeWalt, Samsung and many more. And you’ll also find popular own-brand products such as Walmart’s hugely successful Mainstays and Blackweb brands.

Your store is pretty much guaranteed to find everything it needs when sourcing stock from a liquidator. As a business owner, you will have the added peace of mind of knowing you’re dealing directly with some of the most trusted retailers in the world, so there’s no need to be worried that you might be being taken for a ride, as sadly so often happens with smaller-scale operations these days.

When you buy from an online liquidation marketplace, what you see is what you get. And what you get is great-quality merchandise at a price you simply won’t find elsewhere.

Stocking Your Store Cheaply With Liquidations

Switching to stocking from a liquidator couldn’t be easier. If you’ve decided to choose Direct Liquidation as your new supplier, all you’ll need to do is sign up for a free account. You’ll need to produce a valid resellers’ license, which is a mandatory requirement before you can bid for goods on Direct Liquidation’s online sales platform.

Once you’ve signed up for an account, all you’ll then need to do is find a boxload, pallet or truckload of top-quality returns, overstock, closeouts or refurbished merchandise you wish to buy. Most of the wholesale merchandise Direct Liquidation sells on behalf of its retail partners is available to buy via live auction.

Once you’ve found a boxload, pallet or truckload of wholesale merchandise you wish to bid on, you can set up an email alert that will notify you when the online liquidation auction on that lot is about to start. Then it’s simply a matter of entering bids up to a predetermined maximum bid based on what profit you think you will likely get from the contents of the lot and seeing if you’re the successful bidder.

If you are the successful bidder, it’s then just a matter of paying for your goods and arranging shipping. Be sure to check out how much it will cost for the liquidator to arrange shipping before going elsewhere. The liquidator can often provide the shipping cheaper than a third party, meaning you’ll save even more money.

And saving money is what it’s all about in the end. The big-name retailers wish to dispose of their unwanted wholesale merchandise as quickly as they can, which means they’re willing to take quite a hit when it comes to what price they can reasonably expect to get for this type of merchandise.

That’s great news for store owners looking to source great-quality brand name and own brand merchandise cheaply because the stock Direct Liquidation sells on behalf of its retail partners is always far cheaper than its MSRP value. And that means one thing – the less you pay, the higher the chance that your store will make a healthy profit when it comes to selling the goods on to your customers. It’s a win-win situation.

If you’re looking for a reliable source of good-quality wholesale merchandise that won’t break the bank, look no further than a Better Business Bureau-accredited liquidator like Direct Liquidation. You’ll be glad you made the switch!

Direct Liquidation is a goTRG company.

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Henley Johnson

Henley currently works as a sales representative for Direct Liquidation, assisting businesses with product sourcing of liquidated merchandise from the largest retailers in the world. Whether you are looking for a pallet or a truckload Henley is here to help you grow your business.

View Henley’s Bio on YouTube.