Finding A New Wholesale Supplier: You Need Liquidators

There’s no getting away from it. There used to be a time when a retailer could rely upon a local wholesaler when sourcing stock for their business. Even taking into account a wholesaler’s premium, the prices charged were still low enough to make a decent enough profit sourcing this way.

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Now? Anyone who runs a retail business knows that is sadly no longer the case. Wholesale prices have shot up in recent years and are now almost on a par with retail prices, and that means one thing – potential profits from this source of wholesale merchandise are either very low or pretty much nonexistent.

This is the reason increasing numbers of retailers are either struggling to survive or looking around for a cheaper wholesale supplier before the inevitable happens. But where’s the best place to source stock now that traditional wholesalers can no longer supply your business with all it needs at a reasonable price? The answer is to switch to stocking from a Better Business Bureau-accredited top-tier liquidation specialist.

What Is A Liquidator?

Unlike a traditional wholesaler, a liquidator works directly with some of the biggest names in retail, offering companies such as Walmart, Amazon and Target a space on a liquidator’s online wholesale liquidation marketplace through which the retailers can sell their unwanted closeouts, overstock and customer returns directly to businesses at a vastly reduced price.

Every year, the big-name retailers take back huge quantities of stock returned by customers for a variety of reasons ranging from products being faulty to products being damaged to customers changing their minds. Whatever the reason, the sheer volume of returns presents the big-name retailers with a logistical headache. 

As you know, retailers such as Walmart and Target are not discounters and do not have space nor the inclination to sell what is now classed as second-hand goods in their stores because that’s space that could be used to sell new products. Equally, they also don’t want these returns clogging up their warehouse shelves when those are designed to house new products.

On top of returns – adding to the pile of unwanted merchandise – there are overstock and closeouts. These terms apply to products that the retailer has over-ordered such as seasonal merchandise, and products coming from a store that’s either being closed or restructured and the products are now surplus to requirements.

With a huge amount of returns, overstock, and closeouts they need to deal with quickly if these items aren’t going to disrupt their supply lines, big-name retailers turn to online liquidation specialists like Direct Liquidation.

Liquidators operate online liquidations marketplaces where the retailers sell their unwanted returns, overstock, and closeouts in boxloads, pallets and truckloads directly to businesses, usually via an online liquidation auction. And because this is stock the retailers wish to dispose of quickly, they’re willing to take a hit on what they can reasonably expect to receive for this type of wholesale merchandise. Therefore, the stock is sold for considerably less than the prices traditional wholesalers and smaller-scale liquidators can offer.

A Huge Range Of Top-Quality Merchandise

When you fire up a liquidator’s site, you’ll see the enormous range of products the big-name retailers have to offer. In Direct Liquidation’s case, they’ve partnered with some of the biggest names in the business, which means you’ll find liquidation wholesale merchandise available to buy via live liquidation auctions or for a fixed or negotiated price from Walmart, Amazon, Target and Lowe’s Hardware.

That’s a lot of ground covered, which is why Direct Liquidation can offer merchandise on their partners’ behalf in a comprehensive range of categories that cover just about anything a retailer will need. The categories on Direct Liquidation’s online liquidation marketplace are as follows:

Automotive, Baby, Books, Clothing, Shoes & Accessories, Electronics, Fixed Assets, Food, Furniture, General Merchandise, Health & Beauty, Home, Home Improvement, Industrial Supplies, Jewelry, Office, Party & Occasions, Patio & Garden, Pet Toys & Pet Supplies, Sports, Fitness & Outdoors, Toys, Unsorted.

Best of all, because these categories are stocked by some of the biggest names in the business, you’ll find a massive range of brand name products available to buy via Direct Liquidation’s online liquidation marketplace from manufacturers such as Sony, Fisher-Price, DeWalt, Samsung, Technics, Panasonic, Apple, LEGO, Microsoft, Black & Decker and many, many more.

You’ll also find great-quality own-brand products, such as Walmart’s Mainstays and Blackweb electronics brands when you’re sourcing stock for your retail business. This is great news for retailers looking to service customers on tighter budgets, as well as for retailers who want to offer brand name goods to their customers without the hefty price tags.

Why Your Business Needs Liquidators

With traditional wholesale prices veering ever nearer to retail prices, it’s imperative that retailers cast around for a cheaper, more reliable source of wholesale merchandise if they’re to keep their heads above water in today’s fiercely competitive retail market. With some of the biggest names in US retail business on board, liquidators can offer their customers exactly that – great quality merchandise sold at a price that leaves plenty of margin for businesses to make a profit.

There’s no room for error in this day and age. Source from the wrong supplier at an over-inflated price, and your business will soon find itself in trouble. There’s an easy way to avoid this outcome, and it’s to switch to stocking wholesale merchandise from a reputable, top-tier liquidation specialist like Direct Liquidation.

With a huge range of top-quality merchandise sold in a variety of conditions from ‘as new’ to ‘tested-not-working,’ a boxload, pallet or truckload of wholesale merchandise bought from a liquidator offers retailers the flexibility to sell goods at a wide variety of price points to suit all budgets. It also increases the chances of not only customer retention but also of keeping competitors at bay and increasing profitability thanks to the incredible prices this type of merchandise can be bought for.

This, in a nutshell, is why your business needs liquidators. If you want to maintain a decent profit margin, keep your customers happy and stay one step ahead of the competition, you need to switch to sourcing customer returns, overstock, and closeouts from a liquidator like Direct Liquidation. It’s the smart choice for today’s savvy retailer.

Direct Liquidation is a goTRG company.

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Henley Johnson

Henley currently works as a sales representative for Direct Liquidation, assisting businesses with product sourcing of liquidated merchandise from the largest retailers in the world. Whether you are looking for a pallet or a truckload Henley is here to help you grow your business.

View Henley’s Bio on YouTube.