Using Liquidation Wholesale Pallets to Start Your Own Online Business

If you are planning to start your own online selling business, whether as a small business venture or solely for additional income, you should consider purchasing wholesale pallets from liquidation auction platforms.

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Every day, more and more people are turning to online selling to earn extra cash during their spare time. In the U.S. alone, the value of products sold online has already surpassed those sold in brick and mortar stores. More than 220 million customers have already turned to online shopping. But while the potential customer base is growing, more and more sellers are emerging to take advantage of the business opportunity. Thus, the competition is also getting stiffer, and staying above the competition is getting more difficult. Some items are offered just a little above wholesale price.

So, what should you do? You can spend additional money on advertisements to remain competitive. But this will reduce your already slim profit margins. Or you can form a network of wholesalers or negotiate with your wholesaler for better terms. But experience has proven that these strategies can only keep you barely afloat. So, where can you find high-quality merchandise that you can sell at competitive prices?

In your search for suppliers, you have probably come across or heard of wholesale pallets from liquidation auctions. But you were probably turned off because you think that only low-quality merchandise are offered through online liquidation auctions of wholesale pallets. This notion is based on the number of refurbished merchandise offered in online auctions. However, top-tier liquidators offer warranties on these products, meaning you can return them and have them replaced if they are not working. In addition, there are many other types of products offered in liquidation auctions aside from refurbished items.

Products in Online Liquidation Auctions

People in the know understand that liquidation merchandise can help them grow their online selling business, improve their competitiveness, and increase their profit margins. Liquidation refers to retailers’ practice of disposing of surplus items. These items occupy valuable storage space, and retailers need to move on as quickly as possible. This is usually accomplished by selling them in wholesale pallets through online liquidation platforms. There are different types of liquidated merchandise, including refurbished/reconditioned products, closeouts, overstocks, and customer returns.

Refurbished items are those that were returned by customers because of some defects, but were then repaired back to working condition before they are sold. They are offered with a warranty. Closeouts are merchandise from a store that is closing down. Overstocks are either surplus to retailers’ requirements or seasonal merchandise that is no longer needed. Customer returns are those returned by customers for a variety of reasons. Sometimes the customer just wants to return the item unopened and unused.

What Is An Online Liquidation Marketplace?

An online liquidation marketplace is an online sales platform operated by a top-tier liquidations specialist like Direct Liquidation. Liquidators provide large national retailers with online vendor spaces where they can sell their liquidated merchandise directly to buyers as quickly as possible and at very low prices. Some of them work with large retail chains. Direct Liquidation has partnerships with some of the largest retailers in the U.S., including Amazon, Lowe’s Hardware, Target, and Walmart.

Top-tier liquidators, unlike traditional wholesalers, are not middlemen. They simply provide large retail chains with online vendor spaces where they can sell their liquidated merchandise directly to online resellers. But they are also not just distributors. They also work to facilitate smooth transactions between the retailers and the small business owners who are buying wholesale pallets of liquidated goods for their online business.

Advantages of Buying Wholesale Pallets from Online Liquidation Platforms

Aside from product quality, another major advantage of sourcing your inventory from online liquidation is the price. Retailers that use liquidators such as Direct Liquidation are able to reach buyers directly. Doing this allows them to avoid wholesalers and middlemen who usually add a markup to the wholesale pallets they purchase. Therefore, purchasing wholesale pallets from online liquidation will allow you to get quality products at prices way below the usual wholesale. This means more profit for your online selling business.

You can find a wide range of product categories offered through the online platform of Direct Liquidation. These include light fixtures, pet supplies, cycling and bicycles, and gourmet grocery products and bath and body. And since Direct Liquidation works directly with large retailers, you can be sure of the quality of the products contained in the wholesale pallets that you buy. There are even items from some of the largest manufacturers in the world, including LEGO, Microsoft, DeWalt, Samsung, and Apple, offered way below MRSP.

Why Use Direct Liquidation

Direct Liquidation provides another level of convenience for its buyers. You are provided with a manifest for the wholesale pallet you are interested in purchasing. The manifest contains information on the type, quality, and quantity of the products contained within a lot. This will let you choose the products that your customers demand. 

As an added benefit for buyers of wholesale pallets, Direct Liquidation has account managers who can help you find the merchandise your customers demand and arrange purchases at the lowest possible prices. They can also assist you with shipping and delivery. For all buyers, they can even help you find delivery options that are most suitable for your needs.

Direct Liquidation is a goTRG company.

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Henley Johnson

Henley currently works as a sales representative for Direct Liquidation, assisting businesses with product sourcing of liquidated merchandise from the largest retailers in the world. Whether you are looking for a pallet or a truckload Henley is here to help you grow your business.

View Henley’s Bio on YouTube.